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Research papers

Electronic-test marketing

The new comprehensive research systems like TELERIM, working on a single source basis with the possibility to follow the product purchase as a response of market function and consumer habits, provides a link of these elements and data types. In the...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Birgit Brummer
Company: Nielsen
June 15, 1987
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Citation

Brummer, B. (1987a, June 15). Electronic-test marketing. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/electronic-test-marketing